Creative Director · Brand Builder

Sinjun

Creative director helping mission-driven teams turn ideas into culture. Two decades building campaigns, communities, and creative projects that move people.

Sinjun Wesson portrait
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Sinjun creative work
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Creative director with a
builder's instinct

I'm a creative director, content strategist, and brand builder — trained at FIDM (Student of the Year) and tested in the real world across digital media, community building, web3, music, and experiential campaigns.

I care about what a brand stands for as much as how it looks. I've spent two decades working at the intersection of story, aesthetics, and culture — building things that move people and leave an impact.

My sweet spot is helping mission-driven teams with creative stewardship of their brand voice, grow their audience with intention, and build community around what they make. Whether that's content strategy, visual direction, brand partnerships, or a merch drop that actually lands — I want to help build something that matters.

I bring fluency in both traditional and AI-augmented production pipelines — Midjourney, Artlist, ElevenLabs, Claude, Sora and more — and I know how to use those tools in service of a vision, not as a substitute for one.

20+
Years creating
1M
Units sold
5
Viral t-shirts
$150k
Raised for public goods
Creative Direction
Core
Brand Activation & Experiential
Core
Content Strategy & Channel Building
Core
Community Building & Crowdfunding
Core
Merch Design & Production
Core
Visual & Art Direction
Strong
Lore & Mythology
Strong
Vision Architecture
Strong
AI-Augmented Production
Fluent
Selected Work

Projects that ship,
campaigns that move people

Sinjun Buy Back Our Attention billboard campaign
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Experiential · Community
Buy Back Our Attention
Crowd-funded billboards carrying messages of hope and human thriving — funds raised through social media and door-to-door community outreach. Public art as collective medicine. Managed all vendor relationships for design, printing, and installation.
  • Raised $8k in community funding through grassroots door-to-door campaign
  • Installed 3 billboards across Tulsa, OK and Los Angeles, CA — one stayed up 8 months, reaching an estimated millions of impressions
  • Live coverage of new billboard launch on local news station
Sinjun Diving for Light animated film
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Film · Score · Direction
Diving for Light
A full multimedia project brought from vision to completion — directing artists, animators, and collaborators to realize a rich mythological world. A story about creativity, beauty, and the pulse of evolution.
  • 100-minute animated film — script, score, sound design, and animation all produced in-house across an 18-month production timeline.
  • Released on YouTube; score released independently on Spotify via Distrokid
Watch on YouTube →
Sinjun Wearable Art Great Grandmother Moon
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Apparel · Art Direction
Wearable Art / Field Beyond
Wearable art online and in retail — Urban Outfitters, Dolls Kill, Topshop. 20+ years designing apparel that makes people feel something. Intentional craftsmanship, and clothing as a vehicle for meaning. Managed vendor and production relationships end-to-end.
  • Designs placed at Urban Outfitters, Topshop, and Dolls Kill — over 1 million units sold through retail partners
  • Creator of the official Good Life tee worn by Mark Cuban and Tai Lopez
  • FIDM Student of the Year; Major in Apparel Manufacturing
Sinjun DAOpunks NFT drop and GM Bus tour
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NFT Drop · Merch · Experiential
DAOpunks + GM Bus
Sold-out NFT drop with Bankless DAO featuring physical redeemable shirts. Led creative stewardship of the project — wrote the community manifesto and directed production. Collaborated with a multi-guild remote team spanning dev, marketing, and production partners at Metafactory.
  • NFT drop sold out; raised $100k directed to public goods grants
  • GM Bus raised $40k in crowdfunding, toured multiple cities and events across the US
Harlan Boone AI character project
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AI Character · Short-form · Content Series
Harlan Boone
Synthesizing old school wisdom through generative AI. End-to-end AI content production: character design, scripting, voice synthesis, lipsync, and short-form publishing — all produced solo. Proof of concept for AI-augmented brand content at scale.
  • End-to-end AI production: Midjourney (visuals), custom GPT (scripts), Heygen (lipsync), ElevenLabs (custom voice)
  • Daily short-form series posted to TikTok and Instagram
Watch on TikTok →
Sinjun Underground Revolution Theatre Joplin MO
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Venue · Community Building
Underground Revolution Theatre
Co-founded an all-ages community venue in Joplin, MO. Built the visual identity, brand world, and cultural energy for an underground theatre movement — bringing together art, music, and community in raw, unforgettable spaces. Led a small founding team across programming, design, and operations.
  • Built from zero — space, programming, community, and visual identity all created from scratch
  • Established as a cultural anchor for the local underground arts scene
Sinjun Lore Crystal NFC hoodie web3 project
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Product · Web3 · Wearable Tech
Lore Crystal
A traveling hoodie for the Optimism collective with a chip inside it that allows the wearer to scan it and submit their picture to a collection. A playful experiment in co-creation and how technology can be used to connect us and play creative games. Led a 5-person team from vision to launch — concept, design, NFC chip integration, and community coordination.
  • Traveled to 8+ countries with 25 photo submissions and counting
  • Ongoing co-creation experiment with a global community of participants
View the Collection on OpenSea →
Moons night sky
A quick hello
Brands & Communities
Urban OutfittersUrban Outfitters
Tai LopezTai Lopez
Dolls KillDolls Kill
BanklessBankless
The AtlanticThe Atlantic
OptimismOptimism
GitcoinGitcoin
What I believe
"We are living through a moment calling us to be more creative than we ever have been. Not just creations that fill a feed — but work that is alive. That nourishes. That inspires us to reach beyond."
Contact

Let's build something that matters

Schedule time with me →