Creative director helping mission-driven teams turn ideas into culture. Two decades building campaigns, communities, and creative projects that move people.

I'm a creative director, content strategist, and brand builder — trained at FIDM (Student of the Year) and tested in the real world across digital media, community building, web3, music, and experiential campaigns.
I care about what a brand stands for as much as how it looks. I've spent two decades working at the intersection of story, aesthetics, and culture — building things that move people and leave an impact.
My sweet spot is helping mission-driven teams with creative stewardship of their brand voice, grow their audience with intention, and build community around what they make. Whether that's content strategy, visual direction, brand partnerships, or a merch drop that actually lands — I want to help build something that matters.
I bring fluency in both traditional and AI-augmented production pipelines — Midjourney, Artlist, ElevenLabs, Claude, Sora and more — and I know how to use those tools in service of a vision, not as a substitute for one.
"We are living through a moment calling us to be more creative than we ever have been. Not just creations that fill a feed — but work that is alive. That nourishes. That inspires us to reach beyond."